What is the value of wine education courses? Quel est la valeur des cours d’oenologie?
Abstract: In Quebec (Canada), as well as abroad, in the UK, the wine trade is pinning a lot of hope for the future of the wine category on education. Some…
Catégorie:Wine MBA
Meininger’s Wine Business International September 2011
On the 17th of June 2011, I gave a presentation in Bordeaux on how the SAQ was engaging low involvement wine consumers with the concept of taste tags. Meininger’s Wine Business…
How to engage wine consumers
Please watch those three wine consumers profiles: 1-Denise is overwhelmed 2-Paul is a creature of habit 3-Pierre is at loss for words SAQ Taste tags are geared towards low involvement…
le Cygne noir positif
Lien Adapt: Why Success Always Starts With Failure. Sur l’inovation, comment elles arrivent qui en sont responsables et qui les permettent (ou les entravent)… Le cas du Spitfire
Les vins chers sont-ils meilleurs ?
Mai 2011 une caisse de Romanée-Conti 1988 s’est vendu $106, 359. Je vous invite à lire un (excellent) article de Pierre Barthélémy sur l’appréciation du vin corrélée au prix de…
What is the effect of critics on the wine market?
Richard Sagala, Wine economic essay Open publication
Le marché du vin aux Pays-Bas, Report on the Netherlands Wine market, 2011-02
S.V.P., cliquez sur ce Lien vers le Marché du Vin aux Pays-bas Please follow this link to read the: Report on the Wine market in the Netherlands This report written…
WSET Wine Courses start every month all year around! Cours WSET personnalisés débutant à tous les mois 