ÉIVV Commerce & Oenology: Active research projects

Ce diaporama nécessite JavaScript.

February 2014, the ÉIVV team have submitted to the Academy of Wine Business Research the following quantitative study entitled:

Extrinsic wine attributes importance on Canadian consumers purchase decisions for environmentally sustainable wines 

to be presented in Geisenheim, Germany, at the end of june 2014.

In preparation:

The ÉIVV research team is currently working on 4 research projects, three of them being Wine Marketing studies and two Oenology ones.

Wine Marketing topics:

1- The Importance of closure type on consumer expectations, price perception and willingness to purchase wines in Canada (Ontario-Quebec)

2-  Attitudes and knowledge of Canadian Consumers toward environmental friendly wines (Ontario-Quebec)

Oenology topics:

3-Oxygen & Wine

2- Impact of bottle closure types on the wine maturing process.